Send A Lead CRM
A service-business operations platform supporting house cleaning and other service-based businesses across the USA, built around jobs, clients, communication, mapping, and reporting.
Service-business CRM for job management, client workflows, messaging, maps, geofencing, and reporting.
A service-business operations platform supporting house cleaning and other service-based businesses across the USA, built around jobs, clients, communication, mapping, and reporting.
The product need
Service businesses need a central system to manage clients, jobs, service activity, communication history, location-based operations, and reporting without losing operational visibility.
The full-stack approach
I helped build the CRM's core job and client workflows, Twilio and WhatsApp communication integrations, Google Maps and geofencing features, and reporting modules for operational oversight.
What I worked on
- Built job creation workflows and client management modules.
- Developed service tracking and operational workflow features.
- Implemented Twilio and WhatsApp integrations for customer communication and automated messaging.
- Integrated Google Maps features for location handling and geofencing.
- Developed reporting features to track jobs, clients, service activity, and business performance.
Capabilities that mattered most
Job Operations
Built job creation, service tracking, and operational workflow modules for service-based businesses.
Customer Communication
Implemented Twilio and WhatsApp integrations for customer communication, job updates, and automated messaging flows.
Location Intelligence
Integrated Google Maps features for location handling and geofencing to support service-area-based job management.
Reporting
Developed reporting features to help teams track jobs, clients, service activity, and overall business performance.
Technical flow
Technology and service surface area
What this case study demonstrates
- Coordinating operational workflows with external communication systems.
- Translating map and geofence logic into product features teams can act on quickly.
- Keeping CRM data visible across jobs, clients, services, and reports.
- Improved operational control by connecting communication, mapping, and reporting in one workflow.
- Built business-critical CRM functionality grounded in real service operations.
This project shows Ashish's ability to build business-critical CRM workflows with real-world integrations, operational logic, maps, messaging, and reporting.